A company or an organisation is recognised by their logo or a specially designed font or graphics when projecting their image.
The combination of Sight & Sound in TV and Radio commercials carry strong marketing messages. They captivate attention and are memorable when frequently seen & heard.
Any ads when published, whether in newspapers or magazines, project credibility for the advertised product. Similarly with printed literature like brochures, leaflets and the myriad of materials that encapsulate information. They are like promises to consumers and hence the power of print is undeniable.
Grouped under Below-The-Line, point-of-sale materials and packaging reach consumers where it matter most.
